Lahore: The Cube by Athar Associates has announced a price revision effective September 1, 2026, meaning buyers entering after that date may face updated rates. The project is a commercial and hospitality development in Etihad Town on Main Raiwind Road, combining premium retail space with hotel accommodation linked to Faletti’s Grand. Athar Associates’ official website lists The Cube among its active developments and describes it as a business-and-hospitality destination with commercial shops and hotel facilities.
Independent project listings currently describe The Cube as under construction, while developer-linked market material continues to market commercial and hotel inventory.
The exact new price list or percentage increase effective September 1 has not yet been independently verified from a publicly accessible developer price sheet.



