Islamabad: Pakistan’s rice industry is aiming to expand its presence in Gulf markets through a focused trade mission to Oman, targeting new buyers and stronger commercial ties. Industry leaders highlight that demand in Gulf countries presents strong growth potential for premium Pakistani rice. The initiative is expected to boost exports, increase foreign exchange earnings, and enhance Pakistan’s position in international markets. This development under the Investment & Global Cooperation Cluster reflects ongoing efforts to diversify export destinations and strengthen trade partnerships. For Lahore and Punjab stakeholders, increased rice exports can benefit farmers, traders, and related industries. Will this move unlock new export opportunities for Pakistan?
