Dubai: The emirate has launched a new summer tourism campaign to boost retail, hospitality, and visitor engagement over a 12-week period. Shoppers spending AED 500 or more at participating outlets are entered into a digital draw for weekly chances to win a residential property. Officials note that the initiative aligns with Dubai’s strategy to strengthen its global tourism, business, and investment appeal. By promoting year-round events, extended stays, and increased visitor spending, the campaign supports sustainable economic growth and reinforces the city’s position as a competitive international destination. How will this campaign influence tourism revenues and property interest in Dubai?
