Lahore: A new commercial development project, “Icon Avenue” by Athar Associates, has been introduced on Pine Avenue Main Boulevard. The project is positioned as a premium commercial hub offering modern architecture and business opportunities in a rapidly developing area. Authorities and developers highlighted that the location provides strong connectivity and increasing commercial activity, making it attractive for investors and businesses. The project aims to cater to retail, offices and mixed-use commercial needs. Experts believe that such developments along Pine Avenue can significantly boost commercial real estate value and attract further investment in the surrounding areas.
