Lahore: Athar Associates is presenting The Cube as a premium mixed-use commercial and hospitality project in Premier Enclave, Etihad Town Phase 1, on Main Raiwind Road. The development combines commercial shops, business spaces and hotel suites within a modern architectural design. Project promotions describe its location as approximately 25 minutes from Lahore Airport, 12 minutes from Ring Road and close to the M-2 Motorway and Thokar Niaz Baig. The hospitality component is being marketed in association with Faletti’s Grand, while the project aims to attract businesses seeking visibility and access to nearby residential communities. However, guaranteed rental returns, future price growth and business success have not been independently verified.
