Lahore: The Orange Line Metro Train is set to introduce full train advertising for global companies under a new branding initiative, opening major commercial opportunities on one of Pakistan’s busiest public transport systems. Officials say the project will help generate additional revenue while offering international brands strong visibility across Lahore’s key urban corridors. The Orange Line already serves thousands of passengers daily, making it a high-impact platform for business promotion, public engagement and city branding. This initiative can support non-fare revenue, reduce financial pressure on transit operations and strengthen Lahore’s image as a modern commercial hub. Improved transit monetization may also boost investor confidence around connected stations. Can this reshape Lahore’s public transport business model?
