LAHORE: The LAM Fashion Festival has officially commenced at the Lahore Expo Centre, showcasing a vibrant blend of fashion, innovation, and technology. The festival features collections from Pakistan’s leading established designers, along with the introduction of 12 new design houses, marking a positive addition to the fashion industry. The opening segment included a grand fashion show, watched live by nearly five million viewers. LAM also launched a digital support platform enabling viewers to explore and instantly purchase showcased outfits online. The festival is being praised for successfully aligning fashion with the digital era and attracting strong public engagement.
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