Lahore: The Punjab Central Business District Development Authority (PCBDDA), also known as CBD Punjab, has unveiled a new 3D anamorphic screen titled “The Big One” at CBD Vertex in Lahore’s CBD Quaid District. According to CBD Punjab, the curved digital screen measures one hundred twenty-two feet by seventy feet and is designed to display static images, videos and immersive 3D animations. Officials said the installation is intended to provide an international-standard advertising platform for Pakistani and international brands while strengthening CBD Vertex’s identity as a modern commercial destination. CBD Punjab CEO Imran Amin said the project is part of the authority’s broader effort to integrate technology and digital infrastructure into Lahore’s central business district. No separate government notification about additional expansion phases or a wider advertising district was publicly confirmed in the reviewed material.
