Suthra Punjab launches zero waste awareness campaign

Muhammad Muzamil Awan : Lahore: Suthra Punjab Agency Lahore organized an awareness rally under its special zero waste campaign to promote a clean and healthy environment. Citizens and sanitation teams actively participated in the rally, highlighting the importance of public cooperation in keeping the city clean. The campaign aims to create awareness about cleanliness, responsible waste disposal, and zero waste culture so Lahore can become cleaner, greener, and more environment-friendly. This initiative matters because sustained cleanliness behavior can reduce waste pressure on roads, markets, parks, and residential areas. It can also improve public health, urban image, commercial activity, and confidence in civic management. Can citizen participation make Lahore’s zero waste campaign more effective?