Saudi Arabia has introduced an innovative system called “Visa by Profile,” allowing eligible Visa cardholders to receive an instant electronic tourist visa within minutes. Announced by Tourism Minister Ahmed Al-Khateeb at the TOURISE25 Summit, the system requires only a Visa card and passport details, making travel to the Kingdom faster and easier than ever. Developed in collaboration with the Ministry of Interior, Ministry of Foreign Affairs, Visa Inc., and the Saudi Tourism Authority, the initiative reflects the Kingdom’s push toward tech-driven, seamless travel experiences. Saudi Arabia remains one of the world’s fastest-growing tourism destinations, surpassing its target of 100 million annual visitors and now aiming for 150 million tourists by 2030. New initiatives, including Agentic Tourism and Beyond Tourism, were also announced to further expand the sector.
